The Winchelsea Business & Tourism Association (BTA) is an officially registered local-community organisation working to improve the business environment in Winchelsea. It is officially affiliated to Surfcoast Tourism (and so in turn to Geelong Otway Tourism, Visit Victoria and ultimately Tourism Australia) but has a much wider role than just tourism.

The Winchelsea BTA acts on a wide range of issues ranging from litter, the environment, traffic and road safety, signage, and much more. It is also a sponsor of local events such as the annual Winchelsea Carols by Candlelight.

The BTA meets every month (see Meeting Minutes below), at 7:30pm in the Visitor Information Centre housed in the old Library building opposite the public toilets by the bluestone bridge. All are welcome! You can also submit any issues you'd like raised through this website - see the Contact Details.